Why Comet Could Be the Most Interesting Tool You Try This Year

As real estate agents, we live online. Whether it’s scanning MLS, reading market reports, pulling municipal data, comparing comps, drafting client emails, or generating content - most of our “desk work” happens in the browser.

But what if your browser did more than just show pages? What if it helped you work - summarizing, comparing, acting - while you stayed in one place? That’s the promise behind Comet, the new AI browser from Perplexity.

I’ve spent time testing it. It’s not perfect (few things are at launch), but I believe realtors who understand how it works - and its risks - can get an edge. In this post, I’ll walk you through:

Let’s start with the basics.

Imagine your browser (like Chrome or Safari) but with a built-in assistant who sits next to you and helps do the thinking. That’s Comet in essence.

Here are the key parts, explained simply:

In short: Comet is a hybrid of a browser and an AI assistant. You stay in “browser mode” most of the time, but you can bring the assistant into action when you need help.

Perplexity claims it can summarize, compare, book, research, and more.

A tool is only as good as what it helps you do. Here’s where Comet could save you hours every week - and where it adds real value.

Normally, when you want to compare two cities or neighbourhoods, you run a dozen tabs: MLS stats, municipal pages, news, local forums, price trend charts, etc. Then you copy, paste, reconcile.

With Comet, you can say:

Comet will pull data from credible sources, summarize trends, highlight outliers, and cite where the data came from. All without you juggling tabs.

Imagine sending a one-page market snapshot to a client in minutes - not hours.

You know those CMHC reports, municipal planning documents, or developer whitepapers that run 20+ pages? You rarely read every line. You skim.

Comet can do that for you: “Give me the 5 key findings of this document.” It can pull concepts, statistics, and conclusions - so you get the “meat” without the filler.

Say you have three houses to compare for a client: in Brampton, Pickering, and Oshawa. Each has its own site, pros and cons, tax data, lot size, school info.

Ask Comet: “Show me the differences and pros/cons between these three listings.” It can read each listing side by side and generate a summary. You still verify, but you skip the tedious data gathering.

Blog topics, email campaigns, social posts, captions - that’s all creative work where you need ideas, structure, and occasionally, fact checking.

You can ask Comet:

Because it operates within your browser, you don’t have to switch apps.

You may have a client looking to move to Milton, Halton Hills, or Ajax. They’ll ask: “What’s the school rating? What new developments are happening? Are there upcoming transit plans?”

Ask Comet that question, and it will fetch municipal sites, local news, planning documents, and summarize. Instead of opening five websites, you get answers layered into your workflow.

Clients sometimes send emails that are long, messy, or mixed with questions and stories. Comet can help:

This works best as a helper, not a substitute.

To illustrate, here are a few real-world–style scenarios (fictional names & numbers) that show how Comet can be used by realtors. Use these ideas as templates in your own business.

You have a call scheduled with a seller in Barrie who wants to know how their neighbourhood is performing versus nearby towns.

Traditional method:

Might take 30–45 minutes.

With Comet:You open Comet, paste or open one or two pages of market data, then ask:

Comet fetches data, builds bullet summaries, flags where data is weaker or missing. You glance, make edits or additions, and you have your talking points in 5–10 minutes.

Your buyer is choosing between three semi-detached homes: one in Oshawa, one in Whitby, one in Pickering. They ask: “Which one is the best in terms of resale value, taxes, neighbourhood amenities?”

You ask Comet:“Compare these three addresses: taxes, school ratings, public transit access, lot size, recent neighborhood growth.”

Comet reads each listing page + local sources and returns a side-by-side summary of pros/cons. You review, discard noise, package a clean version to share.

You still verify things like taxes or special levies manually, but Comet cuts 70% of the workload.

You want a blog post: “What’s changing in Milton’s new development approvals 2025.” Instead of hours of digging, ask Comet:

Comet finds planning department announcements, developer press releases, and local news, then synthesizes a list. You pick the top 3 developments, write commentary, and publish.

Instead of 3–4 hours of digging, you might reach a good draft in 30 minutes.

To avoid frustration or (worse) mistakes, here’s what I strongly advise against giving to Comet, at least for now.

Comet is not a lawyer or paralegal. Don’t have it draft, sign, or modify legal documents, trust documents, or agreements. Let lawyers or your standard platforms handle that.

If Comet suggests projected returns, mortgage comparisons, or pricing, treat them as suggestions, not gospel. Always run your own numbers and sanity check.

Don’t feed Comet client social insurance numbers, banking info, private documents. Because it reads what you show it, you must filter.

Even though it can click or act for you, don’t enable full automation unless you understand exactly what it’s doing. If you let it “book a meeting with this person,” it could misclick or submit something you didn’t intend.

AI tools can “hallucinate” - make up facts or misinterpret sources. Use it to assist, not to replace verification.

If you try to push too many tasks at once - summarizing huge PDF, comparing dozens of listings, drafting long contracts - you’ll hit performance lags or mistakes.

Also: there are known security risks. For example, researchers have demonstrated prompt injection vulnerabilities- where hidden instructions in webpage content might trick the AI into executing unintended actions. Another risk: a technique called CometJacking, where seemingly benign content hides malicious prompts that can siphon data.

So every time you let Comet act (click, send, book), you are taking a risk. Be cautious.

Here’s how you (or your agents/team) can test Comet without jeopardizing your deals or clients. Treat this as a beta trial- with guardrails.

If Comet (or similar browsers) catch fire, here’s how it could shift how you run your business.

When everyone has access to powerful AI tools, what sets you apart is your ability to supervise, refine, interpret the output. The faster learner wins.

Brokerages or teams will need guardrails:

Because your tools let you produce market snapshots, local deep dives, content, and thoughts faster, clients may expect that level of responsiveness by default. You’ll need to manage that expectation.

Imagine your morning routine:

That could become your flow instead of 10 tabs, 3 tools, and manual merge.

Agents who learn how to use Comet well now will likely outpace their peers in productivity, client content, and research bandwidth. Think of it like mastering CRM in 2010 or adopting voice assistants early.

I believe browsers like Comet represent a turning point. The browser has always been passive. Now, it’s evolving into a platform that thinks with you.

Will Comet become perfect? No. It’s new, somewhat raw, and carries risks. But those who experiment now, learn its strengths and guard its weaknesses, will get far ahead.

For you, I’d use Comet in mixed mode:

That’s what I’m doing. I expect within a year I’ll shift more workload to it as trust and security improve.

Comet is not a magic wand. But I view it as one of the more meaningful tools in the AI + real estate space right now. It’s early, and very promising.

If you’re comfortable exploring new tech (as I know you are), this is worth testing- but do it with caution. Use it as a helper, not a shortcut to shortcut yourself into mistakes.

Written By- Sushil Mishra

Thanks for reading The Real Tech Newsletter ! This post is public so feel free to share it.