Stop Getting Generic AI Results: The One Trick Every Ontario Agent Needs for Better Prompts

You've embraced the power of AI to streamline your real estate business. You turn to it to draft compelling property descriptions for your latest listing, create engaging email campaigns for your client database, or brainstorm social media posts. Yet, you often face a frustrating reality: the results are bland, generic, and miss the unique selling points that make a property stand out. You spend more time editing the AI's output than it would have taken to write it from scratch, wondering what you're doing wrong.

This struggle is common, but the solution is surprisingly simple. It doesn’t involve buying a more expensive tool or learning complex technical commands. A single, fundamental shift in how you structure your requests can transform your AI from a frustrating intern into a highly effective marketing assistant. The secret lies in a technique that prioritizes clarity and organization above all else.

The central theme, and the most powerful change you can make to your AI prompts, is the concept of "markdown prompting." This may sound technical, but the principle is incredibly straightforward: providing your AI with a clearly structured request yields a clearly structured- and far more useful- response.

The guiding advice from the source guide is concise and direct:

use markdown prompting

This simple instruction is significant because it fundamentally changes the nature of your request from a simple question into a well-organized brief. When you use elements of Markdown—like headings, bullet points, or bold text—you are not just writing a prompt; you are architecting it. This provides the AI with a clear hierarchy of information, distinguishes between instructions and context, and removes ambiguity. Think of it as the difference between leaving a rambling voicemail for your assistant and giving them a neatly formatted to-do list with clear headings and action items.

To see this in action, let's look at a typical request and then a rewritten, structured version.

The Unstructured 'Before' Prompt

Write a property description for 123 Maple Street in Ottawa. It's a 3 bed, 2 bath bungalow with a new kitchen and a big backyard. It's in a family-friendly neighborhood near parks and schools.

The Structured 'After' Prompt

# Property Description for 123 Maple Street, Ottawa## Key Instructions- Tone: Warm, inviting, and professional.- Target Audience: Young families.- Word Count: 150-200 words.- Include a clear call to action at the end.## Property Details- **Address:** 123 Maple Street, Ottawa, ON- **Type:** Detached Bungalow- **Bedrooms:** 3- **Bathrooms:** 2## Core Selling Points to Emphasize- **Newly Renovated Kitchen:** Mention granite countertops and stainless steel appliances.- **Spacious Backyard:** Describe it as "perfect for summer BBQs and kids' playtime."- **Location:** Highlight the family-friendly neighborhood, proximity to Riverside Park, and top-rated schools.

The structured brief will always produce a better, more accurate result. This is the "neatly formatted to-do list"; it gives your AI assistant precise categories and priorities, eliminating guesswork and ensuring every key feature is addressed.

There is a tool which can make this easy for you. Click on the button below.

Ultimately, improving your AI-generated content isn't about finding the perfect magic words. It’s about building a better foundation for your requests through intentional structure. By embracing the principle of "markdown prompting," you provide the clarity and context the AI needs to deliver the high-quality, specific, and compelling content your real estate business demands.

This small shift can lead to a massive improvement in your daily productivity. It prompts a critical question for every agent using AI today: What if the secret to a better AI partnership isn't what you ask, but how you ask it?

Thanks for reading The Real Tech Newsletter ! This post is public so feel free to share it.