Most Realtors treat a new listing like a one-and-done. They put it on MLS, maybe push it to Instagram, then move on. That’s a mistake. Every new listing is a fresh SEO opportunity - and if you’re not updating your Google Business Profile, website, and socials with it, you’re leaving visibility (and leads) on the table.
Why Google Business Profile Needs Every New Listing Google rewards fresh updates. Every time you post a property with images, price, and location, you give Google a reason to push your profile higher in local search.
Social Signals Matter Too A Facebook or LinkedIn post with your listing link creates backlinks and signals activity to search engines. Even better if people comment or share.
Consistency Across Platforms Zillow, Realtor.ca, Remax.com, your website, GBP - keep the description, address, and price aligned. Google cross-checks for consistency.
The Real Tech Take away:
Don’t treat listing updates as busy work. They’re micro SEO boosts that stack up. Start with your Google Business Profile and expand outwards. In a year, you’ll see the compounding effect in rankings and inbound calls.