I’ve been using ChatGPT since the very beginning. It quickly became my go-to tool for writing, planning, and even brainstorming marketing ideas for my real estate business. But only two months ago, I decided to try something new: Perplexity AI.
At first, I thought it was just another AI tool. But within a few days, I realized Perplexity was different- it doesn’t try to write like me, it tries to research for me. And as Realtors, research is half our job. Clients expect us to know everything: the market, the schools, the new transit projects, even the latest immigration updates. And while ChatGPT helps me explain those things in a clear way, Perplexity helps me find the actual facts in the first place.
So in this blog, I’ll explain how I use both tools side by side, what Perplexity does better than ChatGPT, and why the Pro version is worth it (especially since you can get it free for a year with the link at the end).
Why Realtors Need AI Tools
Let’s start simple.
Imagine a client asks: “Is this neighborhood good for schools?”
Google: You’ll spend 10–15 minutes digging through school ranking sites.
Perplexity: In seconds, it pulls a summary, gives you the top schools, and shows the sources so you can verify them.
Imagine another client asks: “How’s the rental market in Mississauga right now?”
Google: You’ll find scattered articles, some outdated.
Perplexity: It pulls recent CMHC or TRREB reports, summarizes vacancy rates, and links the report so you look credible.
Now layer ChatGPT on top:
Take those facts and turn them into a polished investor newsletter.
Draft a video script for Instagram or YouTube explaining the rental market in plain English.
Create a presentation for your next buyer consultation.
That’s the power combo: Perplexity for research, ChatGPT for creation.
ChatGPT + Perplexity: The Realtor’s Power Combo
Here’s how I use them together in real life:
Perplexity for research
Get live GTA housing stats, CMHC rental data, or Bank of Canada updates.
Summarize municipal development plans or long government PDFs.
Quickly fact-check something while talking to a client.
ChatGPT for creation
Turn Perplexity’s raw info into polished newsletters, market reports, or social media posts.
Build workflows, client follow-up scripts, and marketing systems.
Maintain my brand voice (professional, sharp, clear).
Real Example from My Week:I had an investor ask me about Brampton’s rental market. In under a minute, Perplexity pulled the latest CMHC vacancy stats and linked the actual report. I dropped those numbers into ChatGPT, and within 10 minutes I had a branded, professional one-pager explaining why Brampton is still a strong rental market. The investor loved that I had both data and a clear explanation ready.
What Perplexity Can Do That ChatGPT Cannot
I’ve been using ChatGPT for over two years, and I still use it daily. But here’s why Perplexity adds something new:
Real-time information: ChatGPT knows a lot, but it can’t always fetch the very latest updates. Perplexity scans the web live.
Source citations: Clients want to know, “Where did you get this info?” Perplexity gives you a link every time.
Client-ready sharing: You can send a Perplexity link to a client, and they’ll see the sources for themselves. That’s instant credibility.
Put simply: ChatGPT explains, Perplexity proves.
Why Perplexity Paid Is Worth It for Realtors
The free version is good, but the Pro version is where I saw the real magic.
Unlimited searches: No limits when you’re in the middle of a busy client day.
Better answers: Pro uses advanced models (GPT-4, Claude) for more detailed and nuanced responses.
Document analysis: You can upload long PDFs- like CMHC rental reports or municipal planning documents- and get clear summaries.
Time leverage: In real estate, speed is everything. Being the first agent with accurate info makes you stand out.
I’ve personally been using Perplexity Pro, and for the way it saves me time, it’s already paid for itself many times over.
Claim Perplexity Pro for Free
Here’s the best part: you don’t even have to pay to test it out. You can start using it for free and if you want to go Pro, then You can claim Perplexity Pro free for one year using this link:
Final Word
I’ve been with ChatGPT since day one, and I’ll never stop using it- it’s my writing and strategy partner. But adding Perplexity to my toolkit just four months ago has been a game-changer. It’s like having a personal researcher on call 24/7.
Perplexity makes Realtors faster and more credible. ChatGPT makes Realtors more polished and creative. Together, they help me serve clients better, save time, and stay ahead in a competitive market.
If you want more real-world strategies on using AI in real estate, make sure to follow The Real Tech.