Why Instagram Funnels Matter for Realtors in Ontario
Toronto’s real estate market isn’t slowing down anytime soon. With thousands of agents across TRREB and other Ontario boards, the real challenge isn’t just finding leads- it’s standing out online.
Instagram has become a core platform for buyers and sellers researching agents. But here’s the mistake most Realtors make: posting only “Just Listed” graphics or market stat slides. That’s bottom-of-funnel (BOFU) content, and without top-of-funnel (TOFU) and middle-of-funnel (MOFU) posts, your pipeline dries up.
An Instagram funnel helps you:
TOFU (Awareness): Reach new buyers and sellers.
MOFU (Trust): Nurture relationships with useful, relatable content.
BOFU (Conversion): Turn warm followers into signed clients.
TOFU (Top of Funnel): Building Awareness
At this stage, you’re not pitching. You’re showing up, grabbing attention, and creating curiosity.
Content Ideas for Realtors:
Trending Reels: “3 home-buying myths in Toronto you still believe.”
Viral Carousels: “5 things first-time buyers should avoid in 2025.”
Personal Storytelling: Why you became a Realtor, or how you closed your first deal in Mississauga.
Infographics/Memes: Bite-sized content explaining land transfer tax or CMHC rules.
Bold Opinions: “Why bidding wars aren’t always bad for buyers.”
👉 Use hashtags that buyers and sellers follow, like #TorontoHomes, #MississaugaRealEstate, #OntarioFirstTimeBuyer- not just #TorontoRealtor.
Want instant post ideas tailored for Instagram growth? Try my free tool RealStagram
MOFU (Middle of Funnel): Building Trust
Now that people know you, it’s time to position yourself as the go-to expert. This is where you educate and connect.
Content Ideas for Realtors:
Case Studies: “How I helped a client buy a Brampton townhome under budget.”
Step-by-Step Guides: “How to get mortgage pre-approval in Ontario (explained in 5 slides).”
Behind-the-Scenes Stories: A quick reel from a showing or staging day.
Process Breakdowns: “What really happens on offer night.”
Day-in-the-Life Posts: A casual vlog showing your routine, including a client meeting and even Max in the car.
Lead Magnets: “DM me ‘Guide’ to get my free 2025 GTA Buyer’s Checklist.”
👉 Stories work best here. Polls, Q&As, quizzes- interactive formats keep followers engaged and warm.
If you’re struggling to come up with content that builds trust, my RealStagram GPT will generate ready-to-use ideas for you.
BOFU (Bottom of Funnel): Driving Conversions
Here’s where you stop hinting and ask directly. Be clear and specific.
Content Ideas for Realtors:
Testimonials: A reel of a client saying, “We bought our Oakville home thanks to Sushil.”
Direct Offers: “I have 2 client spots open this month- DM me ‘READY’ to claim one.”
Pricing/Value Posts: A carousel: “What you get with me vs. going it alone.”
Exclusive Offers: Free home evaluations in Vaughan this month only.
Client Wins: Share screenshots (with permission) of thank-you messages or sold results.
👉 Always include a call-to-action: DM me ‘Buyer’ for my checklist, swipe up for a market report, or book a free call via link in bio.
The Perfect Content Mix for Realtors
If you want a balanced feed, aim for:
50% TOFU (awareness)
30% MOFU (trust)
20% BOFU (conversion)
Why? Too much selling makes people unfollow. Too much education makes you the free expert no one hires. Balance is what turns followers into real leads.
Toronto & Ontario Realtor Examples
TOFU: Reel “3 hidden gem neighborhoods in Hamilton buyers are overlooking.”
MOFU: Carousel “Step-by-step: How to win in multiple offers (Ontario rules).”
BOFU: Post “Just helped 2 Vaughan families buy under asking. Want results like these? DM me today.”
Common Mistakes Realtors Make on Instagram
Posting only listings (Instagram ≠ MLS).
Ignoring Stories (they build the most trust).
Never asking for business (followers need direction).
Over-polishing (authentic beats perfect- share the bloopers too).
Final Word
Instagram is not about vanity metrics. It’s about building a funnel: attract, nurture, convert. If you’re a Realtor in Toronto, Mississauga, Hamilton, or anywhere in Ontario, your next client is already scrolling Instagram. The question is: will they stop at your post—or someone else’s?
👉 Action Step: Write down 3 TOFU ideas, 2 MOFU posts, and 1 BOFU call-to-action this week. That’s six posts- enough to fill your feed and move people through your funnel.
Instagram isn’t just about likes- it’s about strategy. To make content planning easier, I built RealStagram, a custom GPT that gives realtors growth-focused content ideas.