Technology isn’t replacing great real estate agents- it’s replacing slow ones.
If you’re still juggling Excel sheets, manually following up with leads, and spending hours creating content, you’re burning time (and energy) that should be spent on client relationships and negotiations.
That’s where AI comes in.
Below is a breakdown of some of the tools I am using and how a realtor in the GTA or anywhere in Ontario can use them today- not “someday”- to work smarter, not harder.
1. Grok – Search & Deep Research
Think of Grok as your “always on” research assistant. Need quick market stats, neighbourhood demographics, or zoning rules? Grok can scan the web and summarize answers without you digging through 20 tabs. Perfect when you’re prepping for a listing appointment and need data to look like you’ve been researching for days.
2. Gamma – AI Presentation Maker
Forget wrestling with PowerPoint templates. Gamma can create professional listing presentations, buyer consultations, and investor pitch decks in minutes. Just feed it the key details (address, features, market comps) and it’ll format everything with clean visuals- ideal for your next listing interview.
3. Gemini - AI Code Generation
If you’re thinking, “I’m a realtor, why would I need coding?”- hear me out. Gemini isn’t just for developers. You can use it to automate small tasks like embedding IDX search boxes on your site, creating lead capture forms, or tweaking your BoldTrail landing pages without waiting for a developer to have time.
4. ElevenLabs - AI Voice
Turn your blog posts, market updates, or open house descriptions into realistic audio clips. Post them as voice reels on Instagram, send them as WhatsApp audio to clients, or embed them on your site for accessibility. Imagine your own voice- but cloned- so you can “talk” to clients even when you’re busy showing homes.
5. Perplexity - AI-Powered Answers
Perplexity is like ChatGPT with a research backbone—it cites sources. Great for fact-checking market trends, answering complex buyer questions, or getting content ideas backed by credible references. You can even use it to dig into “why” a certain neighbourhood is heating up.
6. Kling 2.0 - AI Video Creation
Video sells, but recording, editing, and posting eats time. Kling 2.0 can turn your scripts, property photos, or even text descriptions into short-form videos ready for Instagram Reels, TikTok, or YouTube Shorts—without you stepping in front of the camera if you don’t want to.
7. ChatGPT - AI Images & Conversation
This one’s a workhorse. You already know I use ChatGPT for scripts, ads, and strategy, but the latest version can also create property images, edit floor plans, and brainstorm marketing angles. Paired with your market expertise, it’s like having an all-in-one creative partner.
8. TLDV - AI Meeting Notes
If you’ve ever finished a Zoom client meeting and thought, “What did they say about their closing timeline?”—TLDV fixes that. It records and transcribes your calls, then summarizes the key points. You can instantly send a recap to clients or your team so nothing falls through the cracks.
9. Typefully - Social Media Management (SMM)
You know you should post regularly, but staring at a blank caption box kills momentum. Typefully helps you write, schedule, and post across platforms—especially LinkedIn and X (Twitter). It also suggests post ideas and structures, so you’re never short on content.
Putting It All Together
A smart realtor in 2025 isn’t just using one tool- they’re building a tech stack.Here’s one possible workflow for a new listing:
Research the neighbourhood using Grok and Perplexity.
Create a seller presentation in Gamma.
Enhance your BoldTrail page using Gemini code snippets.
Generate listing videos with Kling 2.0.
Convert your listing description into an audio version using ElevenLabs.
Draft Instagram captions and LinkedIn posts in Typefully.
Take meeting notes with TLDV after every client conversation.
Use ChatGPT 4o to brainstorm campaign ideas and create images
This isn’t about replacing your role- it’s about amplifying it.
The agents who learn these tools now will be the ones getting the calls, not wondering why the phone stopped ringing.
Final Thought: In real estate, AI won’t replace expertise- it will magnify it. The question is, will it be magnifying yours or someone else’s?
