On August 31, 2025, Facebook officially retired its legacy monetization programs- In-Stream Ads, Ads on Reels, and Performance Bonuses.
In their place, Meta launched the Content Monetization Program (CMP), a single framework designed to streamline how creators earn on the platform.
Most of the conversation has been among influencers and creators. But Realtors should be asking: What does this mean for real estate marketing in Toronto, the GTA, and across Ontario?
Facebook Monetization for Realtors: What Has Changed
Old programs are gone No more juggling Reels bonuses or in-stream ads. Everything sits inside CMP.
Original content is the priority Facebook will penalize recycled posts and reward authentic insights. Realtors can’t just repost generic market memes- commentary and personal expertise are now essential.
More content types are eligible Not just videos- CMP includes written posts, photos, and mixed content. That means Realtors can share market stats, open house recaps, or staging tips in multiple formats.
Eligibility thresholds may be shifting There are rumors that follower requirements have dropped from 10,000 to 5,000. Meta hasn’t confirmed this, but even speculation suggests accessibility for smaller but engaged Realtor accounts.
Why This Matters for Realtors in Toronto and Ontario
Build credibility with original content
Clients don’t just want listings- they want insights. A 60-second update on the Mississauga condo market or a short Brampton buyer-tip clip positions you as an advisor, not just an agent.
Get rewarded for consistency
CMP gives Realtors a chance to monetize the very content they already post for brand building. While it won’t replace commission cheques, it creates an additional income stream.
Stay visible in the algorithm
Meta favors content that aligns with its monetization goals. Realtors using CMP are more likely to get algorithmic boosts, meaning your local content reaches more buyers and sellers.
Content Ideas for Realtors Under Facebook CMP
Market Updates: Quick, digestible stats on Toronto housing trends.
Neighborhood Tours: Spotlight communities in Vaughan, Oakville, or Burlington- restaurants, schools, lifestyle.
Behind-the-Scenes: Open house prep, staging walkthroughs, or a day in the life of a Realtor.
Buyer & Seller Q&A: Common real estate questions answered on video.
Lifestyle & Personal Branding: Blend in personality- family, hobbies, even Max the golden agent.
Action Steps for Realtors Using Facebook Monetization
Check eligibility in your Professional Dashboard under CMP.
Audit your feed- remove or reframe unoriginal, recycled posts.
Create a weekly content calendar: one market insight, one neighborhood/lifestyle piece, and one educational post.
Track analytics to see what resonates locally and refine from there.
The Real Tech Perspective
The real opportunity isn’t just monetization. It’s visibility and trust. Realtors in Ontario who treat Facebook and Instagram as more than just listing platforms will stay ahead.
Meta’s message is clear: if you’re building original, community-driven content, you’ll be rewarded. For Realtors, that translates into stronger brand presence, deeper client relationships, and yes- potentially an extra revenue stream.